INSIGHTS
News & Articles
08 / 15 / 2024
4 min
Rules for Effective Web Messaging
By Amy Silberman
As a content writer, it will come as no surprise that I believe quality content is extremely valuable for a business. Your...
Latest Articles
![](https://www.dowhat.works/hubfs/pexels-lex-photography-1109543.jpg)
05 / 24 / 2024
4 min
How to Create Sales Enabled Content
Amy Silberman
Creating content is one of the most important things you can do to further your business. However, not all content is created equal and spending time on the wrong kinds of content can leave you...
![](https://www.dowhat.works/hubfs/Five%20HubSpot%20Hacks%20to%20Make%20Your%20Job%20Easier-1.jpg)
05 / 1 / 2024
3 min
How to Use Your Content Effectively
Amy Silberman
Here at Do What Works, we are big believers in only creating content that has value.
This might sound like a given - of course you only want to spend time creating content that is valuable! If you...
![](https://www.dowhat.works/hubfs/Strategic%20vs%20Tactical%20Marketing.jpg)
04 / 11 / 2024
14 min
Strategy vs Tactical Marketing
David Lee
First, let’s get the obvious out of the way: you need good strategy and tactics to win the marketing game of attracting good prospects, demonstrating that your company can solve their problems, and...
![](https://www.dowhat.works/hubfs/Guide%20for%20Running%20Website%20Discovery%20Process-1.jpg)
04 / 2 / 2024
14 min
The Ultimate Guide to Running a Website Discovery Process
David Lee
As a former agency owner, I have run so many different variations of the website discovery process from simple questionnaires all the way up to in depth website strategy analysis.
And to no one’s...
![](https://www.dowhat.works/hubfs/Fractional%20CMO.jpg)
03 / 18 / 2024
14 min
How a Fractional CMO can help your company grow faster
David Lee
In today’s digital economy, where everyone, including B2B buyers research before they buy, the companies who create and implement the right website and marketing strategies to attract, educate and...
![](https://www.dowhat.works/hubfs/Five%20things%20you%20should%20do%20after%20you%20launch%20your%20website.jpg)
01 / 25 / 2024
4 min
What to do AFTER you launch your website
David Lee
Congratulations. After months of planning, writing content, designing and developing, your website is finally live. Now what? Here are five things you need to do after you launch your website.
![](https://www.dowhat.works/hubfs/Practical%20Web%20Design%20Project%20Management%20Guide.jpg)
01 / 24 / 2024
28 min
The 2024 Guide to Web Design Project Management for Marketers, Designers and Developers.
David Lee
So….the time has finally come and you need to redesign that aging website. Here are the 10 battle tested steps you need to take to make your web design project a success.
![](https://www.dowhat.works/hubfs/Millennials_on_Internet-2dot.jpg)
01 / 21 / 2024
3 min
Should you In House or Outsource your Marketing Manager?
David Lee
Deciding whether to in-house or outsource your marketing is is a complex decision that can be paralyzing because there are so many factors and what-if scenarios. Although there is no trusty magic...
![](https://www.dowhat.works/hubfs/digital-commerce_612472098-1.jpg)
01 / 17 / 2024
3 min
The Digital Commerce Department
David Lee
We know that after e-commerce companies get past the startup stage and hit about $2M in sales, the next biggest challenge is how to grow and scale the business and find someone to help with marketing.
![](https://www.dowhat.works/hubfs/Create%20content%20to%20drive%20traffic.jpg)
01 / 12 / 2024
14 min
How much does a website cost in 2024?
David Lee
The total cost of a website project with a reputable strategy, content and web development agencies is between $75,000 and $165,000 depending on the type of website you are looking to build. Read to...
![](https://www.dowhat.works/hubfs/Why%20do%20I%20need%20a%20Website.jpg)
12 / 15 / 2023
4 min
The REAL reason you need a website
David Lee
When I ask this question to new clients, the #1 reason they give me is: "Lead Generation!"
This is a totally valid COMPANY reason for having a website. After all, you are investing hard earned...
![](https://www.dowhat.works/hubfs/trade-show-marketing-1.jpg)
12 / 14 / 2023
3 min
How to Run an Effective Trade Show Email Campaign
Amy Silberman
Trade shows are a great opportunity for your company to gain new leads, promote new products, or increase your visibility and reputation with your existing customers. However, trade shows can also be...
![](https://www.dowhat.works/hubfs/Marketing%20101%20for%20Manufacturing%20Companies.jpg)
12 / 4 / 2023
3 min
Marketing 101 for Manufacturing Companies
David Lee
When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and...
![](https://www.dowhat.works/hubfs/Blog%20Images/2017/08/What%20buyers%20want%20in%20a%20manufacturing%20website/Wholesaler.jpg)
11 / 8 / 2023
2 min
What Your B2B Buyers Want on a Manufacturing Website
David Lee
In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all,...
![](https://www.dowhat.works/hubfs/5%20Reasons%20to%20use%20E-commerce%20for%20your%20Manufacturing%20Website.jpg)
11 / 7 / 2023
3 min
5 Reasons to use E-commerce for your Manufacturing Website
David Lee
When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of time and money. Here are five reasons why we recommend that our manufacturing clients...
![](https://www.dowhat.works/hubfs/Blog%20Images/2017/10/Lessons%20from%20Black%20Belt/IMG_5714-192422-edited.jpg)
07 / 29 / 2023
7 min
Three Life Lessons I Learned From My Black Belt Test
David Lee
For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido. I took my test almost three years ago and now that I’ve had some time to...
![](https://www.dowhat.works/hubfs/three-multipliers-493222009-1.jpg)
07 / 27 / 2023
1 min
The Three Multipliers for Increasing Online Sales
David Lee
As an e-commerce business owner you are looking to increase your online sales, but don’t know where to put their hard earned dollars. Without a framework, it's easy to waste time and money chasing...
![](https://www.dowhat.works/hubfs/How%20much%20you%20yould%20spend%20on%20marketing.jpg)
07 / 13 / 2023
9 min
How much should you spend on marketing
David Lee
Usually set as a percentage of your revenue, to answer this question, you need to know two pieces of information: 1) What are the components of a marketing budget and 2) How much are your peers and...
![](https://www.dowhat.works/hubfs/grow-e-commerce_565116862-1.jpg)
07 / 6 / 2023
1 min
How to grow your e-commerce store
David Lee
Getting past the start-up stage is an impressive achievement. You have mastered the basics of running an e-commerce store. Now you find yourself looking for the next major steps to scale your...
![](https://www.dowhat.works/hubfs/How%20to%20Calculate%20Marketing%20Metrics%20that%20Matter.jpg)
12 / 30 / 2017
5 min
How to Calculate Marketing Metrics that Matter
Amy Silberman
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social...
![](https://www.dowhat.works/hubfs/How%20to%20Create%20Actionable%20Goals%20for%20a%20Trade%20Show.jpg)
12 / 21 / 2017
9 min
How to Create Actionable Goals for a Trade Show
Amy Silberman
There's no doubt that trade shows can be beneficial to companies by providing them with lead generation opportunities, new industry contacts, and by raising brand recognition. However, these benefits...
![](https://www.dowhat.works/hubfs/How%20to%20Prepare%20for%20a%20Trade%20Show%20Marketing%20Goals%20and%20Strategy.jpg)
10 / 25 / 2017
5 min
How to Prepare for a Trade Show: Marketing Goal and Strategy
Amy Silberman
Does your company participate in trade shows? If so, you’ve probably developed a system to book, exhibit, and market at these shows in hopes of gaining new leads.
Trade shows can be expensive and...