News & Articles

Amy Silberman

Creating content is one of the most important things you can do to further your business. However, not all content is created equal and spending time on the wrong kinds of content can leave you...

Amy Silberman

Here at Do What Works, we are big believers in only creating content that has value.

This might sound like a given - of course you only want to spend time creating content that is valuable! If you...

David Lee

First, let’s get the obvious out of the way: you need good strategy and tactics to win the marketing game of attracting good prospects, demonstrating that your company can solve their problems, and...

David Lee

As a former agency owner, I have run so many different variations of the website discovery process from simple questionnaires all the way up to in depth website strategy analysis. 

And to no one’s...

David Lee

In today’s digital economy, where everyone, including B2B buyers research before they buy, the companies who create and implement the right website and marketing strategies to attract, educate and...

David Lee

Congratulations. After months of planning, writing content, designing and developing, your website is finally live. Now what? Here are five things you need to do after you launch your website. 

David Lee

So….the time has finally come and you need to redesign that aging website. Here are the 10 battle tested steps you need to take to make your web design project a success.

David Lee

Deciding whether to in-house or outsource your marketing is is a complex decision that can be paralyzing because there are so many factors and what-if scenarios. Although there is no trusty magic...

David Lee

We know that after e-commerce companies get past the startup stage and hit about $2M in sales, the next biggest challenge is how to grow and scale the business and find someone to help with marketing.

David Lee

The total cost of a website project with a reputable strategy, content and web development agencies is between $75,000 and $165,000 depending on the type of website you are looking to build. Read to...

David Lee

When I ask this question to new clients, the #1 reason they give me is: "Lead Generation!"

This is a totally valid COMPANY reason for having a website. After all, you are investing hard earned...

Amy Silberman

Trade shows are a great opportunity for your company to gain new leads, promote new products, or increase your visibility and reputation with your existing customers. However, trade shows can also be...

David Lee

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and...

David Lee

In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all,...

David Lee

When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of time and money. Here are five reasons why we recommend that our manufacturing clients...

David Lee

For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido. I took my test almost three years ago and now that I’ve had some time to...

David Lee

As an e-commerce business owner you are looking to increase your online sales, but don’t know where to put their hard earned dollars. Without a framework, it's easy to waste time and money chasing...

David Lee

Usually set as a percentage of your revenue, to answer this question, you need to know two pieces of information: 1) What are the components of a marketing budget and 2) How much are your peers and...

David Lee

Getting past the start-up stage is an impressive achievement. You have mastered the basics of running an e-commerce store. Now you find yourself looking for the next major steps to scale your...

Amy Silberman

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social...

Amy Silberman

There's no doubt that trade shows can be beneficial to companies by providing them with lead generation opportunities, new industry contacts, and by raising brand recognition. However, these benefits...

Amy Silberman

Does your company participate in trade shows? If so, you’ve probably developed a system to book, exhibit, and market at these shows in hopes of gaining new leads.

Trade shows can be expensive and...